Strategic advisory for founders, asset owners, and investors
Typically engaged at pivotal moments: preparation for institutional investor discussions, evaluation or execution of M&A transactions, growth investments and buyouts, and strategy and go-to-market decisions tied to new phases of growth.
Three core services:
Surzyn Advisory is an independent advisory firm working with founders, asset owners, and investors on complex strategic and investment situations.
The firm was established to support decision-making across the investment lifecycle, from preparing businesses for institutional scrutiny, through transactions, to post-deal strategic and growth questions.
The founder’s background spans private equity, M&A advisory, and strategy consulting, providing a practical perspective on how investment decisions are assessed and executed.
Surzyn Advisory works directly with clients on engagements where its experience and approach are a clear fit, and maintains a limited number of active mandates at any time.
Supporting decision-making across the investment lifecycle
Investor Readiness Review
This service supports founders and asset owners who expect to engage with institutional investors or strategic partners and want to pressure-test their position before doing so.
The work focuses on how the business will be assessed by investors, including the coherence of the equity story, the credibility of the growth plan, and the key risks and questions likely to arise in diligence. It also examines whether the proposed deal path and investor profile are well aligned with the company’s broader strategic objectives.
Engagements typically explore:
How different types of investors are likely to view the business
Whether the positioning and narrative fit the intended investor audience
How deal structure and partnership choices support long-term objectives
Where assumptions, gaps, or misalignments may attract scrutiny
Clients are equipped with a clear view of how their business will be perceived, what to expect through the investor and diligence process, and a focused set of actions to strengthen positioning and address issues ahead of external engagement.
Commercial Due Diligence
This service supports financial sponsors and strategic investors when evaluating potential acquisitions, ranging from buyouts to growth and minority investments.
The work centres on translating commercial realities into the investment case, with particular focus on implications for business plan assumptions and key risk sensitivities.
Surzyn Advisory engages selectively on commercial due diligence assignments in sectors where it has a clear expertise angle, and works with experienced local consultants in relevant markets to ensure depth and context.
Go-To-Market and Growth Strategy
This service supports founders and management teams facing growth inflection points, such as entering new markets, scaling commercial models, or rethinking growth direction following a change in ownership or strategy.
Engagements are typically used when there is a genuine question around direction and trade-offs, and where an external perspective is needed to test assumptions, surface constraints, and sharpen choices.
Typical areas of focus include:
Assessing the realities and attractiveness of new markets
Defining modes of entry and viable growth pathways
Shaping go-to-market approaches that reflect customer behaviour and local dynamics
Examining strategic choices in light of market dynamics, economic implications, and organisational capacity
The work combines strategic perspective with insight grounded in localised fieldwork and operator-level experience.
Surzyn Advisory Pte. Ltd.
One Raffles Quay North Tower 49-01, 048583, Singapore
+65 9339 0582
andrzej@surzynadvisory.com
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